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Yoga & WellnessOnline Education

Om Swastik Yog

A clean, purpose-driven website for authentic traditional yoga — connecting Yogini Nisha's live daily classes with students worldwide.

“You don't need another workout. You need a work-in.”

Visit omswastikyog.com
6 Weeks
Website Launch
Design to deploy
+200%
Student Enrollment
First 3 months
+85%
YouTube Referrals
Traffic from videos
40+
Daily Live Class
Active participants

Project Overview

Om Swastik Yog is an online yoga and wellness platform founded by Yogini Nisha, specializing in Hatha Yoga, Nadi Shodhan, Ayurveda, and gut health. The platform offers live daily classes at 6 AM IST, combining traditional pranayama with structured wellness programs rooted in authentic Indian yogic philosophy.

Guided by the Bhagavad Gita principle “Yogaḥ Karmasu Kauśhalam” — yoga is excellence in action — the platform serves students through three structured programs, 149+ free YouTube videos, and direct WhatsApp support for personalized guidance.

Client Snapshot

Industry
Yoga & Wellness
Founder
Yogini Nisha
Location
India (Online)
Programs
Morning Sadhana, Pranayama, Ayurveda
Free Content
149+ YouTube Videos
Engagement
Website design & development

The Challenge

Yogini Nisha had built a loyal following through daily live classes and 149+ free YouTube videos, but lacked a cohesive digital home. Students discovered her through fragmented social channels — YouTube (463 subscribers), Instagram (164 followers), Facebook (457 likes) — with no central platform to showcase programs, share transformation stories, or streamline enrollment.

The core challenge was translating an intimate, trust-based teaching practice into a professional online presence without losing the warmth and authenticity that defines Om Swastik Yog. The site needed to serve both new visitors exploring yoga for the first time and returning students who attend daily 6 AM classes.

Additionally, the platform had to surface powerful transformation testimonials — students who resolved chronic acidity, avoided back surgery, reduced thyroid medication, and halved anxiety prescriptions — in a way that felt genuine rather than promotional, converting skeptical visitors into committed practitioners.

The Solution

We designed a clean, wellness-focused website with earthy tones and minimalist aesthetics — a digital ashram that honors the practice while making enrollment effortless.

Structured Program Pages

Three dedicated course pages — Morning Sadhana (daily 6 AM Hatha Yoga + Pranayama), Pranayama & Dhyana (8 classical breathing techniques), and Ayurveda Wellness — each with clear curricula, schedules, and enrollment CTAs.

Transformation Stories

A dedicated testimonial section showcasing measurable health outcomes: resolved chronic acidity, avoided back surgery, reduced thyroid medication, and halved anxiety prescriptions. Real stories that build trust and drive enrollment.

YouTube Integration

Seamless embedding and linking to 149+ free yoga videos across the platform. Visitors can preview teaching style, explore specific practices, and transition naturally from free content to structured paid programs.

WhatsApp Support Integration

One-tap WhatsApp integration for personalized guidance. Prospective students connect directly with Yogini Nisha for questions about programs, health conditions, and practice recommendations — removing barriers to enrollment.

SEO for Yoga & Wellness

Deep keyword optimization targeting high-intent queries like 'online yoga classes India,' 'pranayama course,' and 'ayurveda wellness program.' Schema markup for courses and educational content to capture organic search traffic.

Mobile-First Responsive Design

Fully responsive layout optimized for students joining live 6 AM classes from their phones. Clean typography, touch-friendly navigation, and fast rendering ensure a seamless experience across all devices.

The Results

Within three months of launch, Om Swastik Yog transformed from a social-media-only presence into a thriving online wellness platform with measurable growth.

6 Weeks
Design to Launch
Full website delivered on schedule
+200%
Student Enrollment
Growth in the first 3 months
+85%
YouTube Referral Traffic
Visitors from embedded video content
40+
Daily Live Participants
Active students in 6 AM sessions
1.3s
Average Page Load
Fast, accessible on all devices

Tech Stack

Next.jsReactTailwind CSSVercelYouTube Embed APIWhatsApp Business APIGoogle Analytics 4Schema.org MarkupCore Web VitalsResponsive Images

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